This film poster is very effective as it does its job. It shows the reader what the film is about and shows how relevant the seven deadly sins have. The serious faces of the two main characters that are shown on the poster, tell the viewer that the film is a thriller film. The 7 deadly sins are positioned in the middle, this shows us that this is what the film is based on and is the main subject of the story is, they are also crossed out which could symbolise death. The colour of the screen is a bronze/gold colour, this is related to fire and shows danger. The poster also uses star appeal to attract audiences. Morgan Freeman and Brad Pitt are both famous actors who everyone knows.
Compared to this poster/DVD cover, the mood is very different. The two policeman look serious, but you can see a very slight hint of comedy by the expression on their faces. The tagline of the film which is also displayed on the poster also makes us think that the film is that of a comedic nature. The colour on both posters are nearly identical, however on Hot Fuzz the colour is generated from fire whereas on se7en it appears that the background is a rustic pattern. Both show danger. The element of humour is also shown by the shades on their faces. This creates mystery and humour.
The genre of the films is clearly put across from the facial expressions on the actors face. The serious faces on Brad Pitt and Morgan Freeman’s face tell the viewer that the film is a serious, thriller, the expressions shows there is something to be scared off. However, the comical look of Hot Fuzz, shown by their expressions, tells us that this is a light-hearted film and not such as serious one. Both the red slashes and the fire remind us all of danger and so we automatically know that this is what the film’s our about. The red colour is also linked with blood and reminds us of that.
This poster makes the genre of the film obvious to the viewer. The broken glass shards the skull, rotted teeth, dark eyes, blood-red font and the tagline ‘Rest in pieces’ shows us this is a horror film/thriller. Black is the main colour used and is associated with death and pain. The release date written in blood red and the mask behind the broken glass our their to tell the viewer that they are about to watch a horror film. They both remind us of death. This is a lot darker then the other two film posters, this shows us that there are darker things happening, thus making us feel more scared and expect more death and pain.
The release date, which is written in blood red, is at the end of the summer holidays. This is more likely to attract the target audience.
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